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Friday, December 27, 2013

Bah! Humbug!

You say "Christmas cheer," I say "spam"; let's call the whole thing off.

I'm a bit ambivalent about holiday cards from corporations.  I'm all for spreading as much holiday cheer as possible, but it's weird for me to have an organization I'm doing business with send me a card, because it tends to further blurs the line between what is real human caring and what is cynical marketing.  I wish all my customers and suppliers and colleagues a joyous holiday season, but my company does not.  Like all corporations, On-Tech exists to make money.  So every year I'm tempted to send out cards to business contacts, but I never do.

But here is a case about which I am not ambivalent: a telecom carrier (who shall remain nameless) sent a Happy Holidays email to every contact email address on FY 2014-2015 Forms 470.  And just to add that personal touch, the email is from "no-reply."  Really?  A holiday greeting sent by a mailbot to people you've never had contact with except an email bid?

What a holiday cheer buzzkill.  I think I'll have to knock off early this afternoon and take the kids to a movie, to see if my Christmas mood can be restored by Smaug.

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