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Friday, November 04, 2016

Goodbye, old friend

Today we see the passing of the swoosh.  The sad event was foreshadowed at training, but it is jarring nonetheless.

So of course, I'm going to complain:
  1. The new logo doesn't say "USAC."  I can understand not wanting to work for "you-sack," but it's a little late now.  Also, we're not going to start saying "Universal Service Administrative Company," even after they shortened "Company" to "Co."  If they wanted to stop hearing you-sack, then they should have come up with an alternative name. Like Lunix or ACEN or something.
  2. It's all branding, right?  I mean, who really cares?  I'll tell you who cares: anyone who has made training materials, that's who.  That old logo is in hundreds of screenshots I put in EPC instruction manuals.  And it's not just that the page looks different (they also changed the color of the menu bar); that logo was actually a button which was used to get back to the Landing Page.  Are the folks over at USAC going to redo all those EPC video tutorials?
But I do have one positive thing to say about the new logo.

To me, the graphic looks like a storm of papers coming at me, which I find appropriate.