Search This Blog

Friday, November 04, 2016

Goodbye, old friend

Today we see the passing of the swoosh.  The sad event was foreshadowed at training, but it is jarring nonetheless.

So of course, I'm going to complain:
  1. The new logo doesn't say "USAC."  I can understand not wanting to work for "you-sack," but it's a little late now.  Also, we're not going to start saying "Universal Service Administrative Company," even after they shortened "Company" to "Co."  If they wanted to stop hearing you-sack, then they should have come up with an alternative name. Like Lunix or ACEN or something.
  2. It's all branding, right?  I mean, who really cares?  I'll tell you who cares: anyone who has made training materials, that's who.  That old logo is in hundreds of screenshots I put in EPC instruction manuals.  And it's not just that the page looks different (they also changed the color of the menu bar); that logo was actually a button which was used to get back to the Landing Page.  Are the folks over at USAC going to redo all those EPC video tutorials?
But I do have one positive thing to say about the new logo.

To me, the graphic looks like a storm of papers coming at me, which I find appropriate.


  1. Hey, I found a stupid EPC trick. Alas, it only works if you left an EPC window open overnight. I did, and that window keeps the old esthetic, even when I go to different pages. For some reason, the new logo appears on the Records page, but in general, I still get the old logo, and the menu bar stays dark blue.

    But if I open a new tab in my browser and then go to EPC, I get the new look. The URL seems to be the same, though I don't have the patience to go through that big string of gibberish character by character.

    I'm a nostalgic type, so I think I'll keep that tab open forever....

  2. This comment has been removed by the author.

  3. Here's what the new logo brings to mind: