Today we see the passing of the swoosh. The sad event was foreshadowed at training, but it is jarring nonetheless.
So of course, I'm going to complain:
- The new logo doesn't say "USAC." I can understand not wanting to work for "you-sack," but it's a little late now. Also, we're not going to start saying "Universal Service Administrative Company," even after they shortened "Company" to "Co." If they wanted to stop hearing you-sack, then they should have come up with an alternative name. Like Lunix or ACEN or something.
- It's all branding, right? I mean, who really cares? I'll tell you who cares: anyone who has made training materials, that's who. That old logo is in hundreds of screenshots I put in EPC instruction manuals. And it's not just that the page looks different (they also changed the color of the menu bar); that logo was actually a button which was used to get back to the Landing Page. Are the folks over at USAC going to redo all those EPC video tutorials?
But I do have one positive thing to say about the new logo.
To me, the graphic looks like a storm of papers coming at me, which I find appropriate.
