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Saturday, October 07, 2006

Where's the color?

Let me start by saying that I hope the SLD employee that came up with the idea of a different color paper for each program year got a big, fat raise for that brainstorm. And I hope the employee who decided that white should be one of the colors got a reprimand.

So lately all the correspondence from the SLD has been on colored paper, but in a white envelope. Don't like it. For starters, it's aesthetically upleasing to have the yellow paper peeking through the windows of a white envelope. And it was nice to be able to glance at a stack of mail and see if there was something from the SLD.

I'm holding out hope that they decided to take white paper out of the color rotation, so now they're using up all the white envelopes that were lying around.

I think I need some more leisure time. It scares me a little that I'm even thinking about envelope color and what it might mean. I guess after all these years, I just reflexively try to guess what the SLD is up to.

While we're on the subject of correspondence from the SLD, I have two things to say: white space and fonts. The SLD letters are dense blocks of courier type, with no variation of font size. As part of Mel Blackwell's drive to make the correspondence more user-friendly, I hope they have someone with layout experience look at the letters. They need to go to a proportional font (like Times), leave more empty space on the page, and use different font sizes to create section headers. But please, no clip art, no matter what the layout experts say.

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